You heard every agency and their dog talk about how it’s about the right creative and it’s about strategy. But what is the right creative? What is the right strategy?
Whilst there’s some general rules around this, it must be customised for the business.
For Grafico, who are best known for their wall coverings and auto disegno as featured on The Block, they approached us with an established piece of creative - their weekly social media video that recapped jobs from the week.
We made it easy and addressed two key components: The structure to the creative and the strategy. Applying these changes, Grafico saw a 900% increase of leads within the first week.
We applied creative best practices for the platforms the message was being pushed out on to consider the formatting, shots used, framing, entertaining content up front for higher engagement and carefully selected subtitles for social media and duration for the platform that would maximise consumer engagement and conversion.
Through research, we identified the target audience. These people are most likely to click through and enquire.
So, how would this work for your business?
If you’re ready to drive real traffic to your business and see how effective social media marketing video ads are, contact us today. We'd love to partner with you.