So, you’re looking for a way to expand your marketing business, without having to deal with a headache? We’ve got great news- it can be done.
Perhaps your business is struggling, and you’ve realised you’re missing a vital element. Or, maybe your business is booming, but you’re savvy enough to know that the next big change could pull the rug out from under you.
That vital element, the big change, is video production strategy. Expertise in this field could lift your game to the next level. However, it’s no secret that there’s a lot to stay on top of. Consumer behaviours are constantly changing and the platforms used to reach them are endlessly adapting.
Unfortunately, if you add strategic video specialisation to your already stretched out platter, you risk losing that quality edge that you take pride in. After all, it’s not just about picking up a camera and shooting video. It’s about creating a solid video strategy that converts.
Now, you could put in a big investment to expand and keep your video production in-house. That’s a valid option, just a risky one. A more effective and immediate option is to outsource, provided that you outsource the right way. This is where a partnership with a strategic video production agency, one who already knows how to achieve results, makes the difference. It enables you to expand now and immediately look like experts to your clients.
Video production is a specialty that requires constantly updating skills and knowledge. Only after the right strategy has been developed can you execute it, from scripting to editing, and linking in an effective call to action. If you try to tackle all this on your own, you’re facing an uphill battle, with slow approvals, scope creep, and hassle from broadcasters. It just makes sense that many agencies are turning to an agency partnership with a video production supplier.
Don’t be the ones who are left behind.
Find time to put your feet up, while ensuring your business thrives. Here’s how partnering with the right strategic video production agency can help:
1 - Save time and reduce inefficiencies
The right video agency will take care of everything to do with video production. This means finding an agency that understands the client’s outcomes, one that will not just take a brief and execute it without understanding the broader picture.
The right agency will be able to make a good video as well as having an in-depth knowledge of video platforms and how to best communicate on them. This enables the agency to liaise with clients directly on your behalf.
The video agency should also know what they need and how to talk to clients regarding the details of video production, to ensure that the client’s information and communications aren’t being double handled. The strategy will be on target and you can reduce the waste of ineffective or improperly targeted videos.
Outsourcing with the right partnership means you’re a step closer to expanding your business AND having that moment to put your feet up.
2 - Provide specialist services
Video production is a specialty skillset. While you could attempt to develop this specialty in-house, it would be a cumbersome endeavour. You need to increase physical space dedicated to film production, hiring and training new staff, and purchasing new software and equipment.
You also need to keep up with the latest technology, understand a whole new set of consumer behaviour, and possibly dilute the focus of your agency by devoting time to video production and strategy.
Partner with a video production agency that genuinely understands consumer behaviours. That way you are engaging a firm who already has everything needed. They can perfect the videos while boosting your specialty offerings. All they are focused on is staying on top of the video market, both with production and strategy. This also means the boost will be immediate, as video production projects can get started as soon as you engage the agency.
3 - It’s less risk for you.
Video agencies have one focus: producing and marketing videos. Find an agency that has proven results with their existing clients. They know how to make videos that work, and can do so within quick turnaround times. More importantly, they understand how video works on different platforms, and which trends to adopt in order to reach your client’s target market.
Ensure you have vetted an agency before partnering with them. Check that they have a proven track record in both traditional and new media campaigns. An agency who can show you the results of past campaigns, across a wide range of industries, is one who clearly knows what they’re doing.
If you want to take video production in-house then you need to learn the ropes. This means more risk as you figure things out through trial and error, and work out the balancing act of your business focus. You risk spreading yourself too thin, dragging out deadlines, falling behind the times, investing in staff who don’t stick around, throwing away your money on investments that don’t pay off, and ultimately, looking bad to your client.
4 - Become a video expert to clients
A good agency relationship is a process-driven approach that showcases your abilities across the board. The outcome focused video production agency will guide the client through the entire video strategy. As they are acting on your behalf, this makes your agency look like the expert. You won’t be fumbling your answers while figuring things out, because you will have a tried and true expert at the reigns.
Your clients will be impressed that your agency has them covered by people who know what they’re doing. They will appreciate the efficiencies of dealing with the experts directly, just as much as you will.
When you look good to the client, your business benefits. Best of all, it’s a benefit without the burdens.
Boost Your Business
Outsourcing your video production can be a great way to satisfy client needs with your specialised business services, all while minimising your risk and potential burnout.
By partnering with the right strategic video production agency, the value of your services will skyrocket. Once you have the right strategy in place, the results will speak for themselves.
You will be making a great impression on your clients when they deal with experts and see real results. This is better for your bottom line and your peace of mind. Want to learn more about the benefits of partnering with a video production agency? Contact us to find out how 500 can take your business to the next level.
500 Digital Media is a Melbourne-based production studio with a national focus. Fluent in every stage of production – from concept and creation to social media strategy – we provide a full-scale and integrated end-to-end service delivered by our team of in-house experts.